Do I Need Social?

In real life, yes, of course, but I've been asking myself recently whether I really need all the Facebooks, Twitters, Google +'s etc of this world for my own personal use.

Yes, they certainly serve a purpose. As far as I can tell, that purpose is to announce to the world "Come look at this. It's/I'm/they're the best thing you've ever seen" and, umm, well that seems to be about it. Yep, they're marketing tools. You might only be marketing your favourite blog post, or your holiday photo, but you're marketing it. I know that's what I do and, from what I can tell, it's what most other people do, too.

And to what end? How many people click on my Tweets and Facebook posts? Next to nobody, I reckon. That's either because they're not interesting enough (likely) or they're getting lost in the vast amount of data hitting people 24 hours a day and most of them simply get missed. I don't have the time, nor the inclination most of the time, to go looking for stuff posted by people who's opinions I respect and admire, so what're the chances of people looking for mine?

Don't get me wrong. I don't mind at all. It's just that I can save myself an awful lot of time and effort by simply not doing it. So, where best to put my stuff? Oh look, I have my own site! It'll be here for everyone to find should they be so inclined as to go looking.

So, time for another of my experiments. I'm staying off social sites for a bit, and will only be posting stuff here. The advantage, of course, is that it won't get lost in all the noise. The disadvantage, of course, is that nobody may come looking. If nothing else, it'll give me more time.

I hasten to add this is just for my personal stuff - interesting links, photos etc will all be posted here. I shall continue to use all of those wonderful free marketing, err, social media sites to shamelessly plug my business interests in accordance with current trends.

And yes, I do see the irony of plugging this post on the socials :)

Please don't let my decision stop you from sharing all of my wonderful posts on aforementioned sites.