Three Little Pigs 'too offensive'

Here's a corker from the BBC web site, where they're highlighting the story of a remake of the Three Little Pigs (with a new title of Three Little Cowboy Builders) being labelled offensive not only to Muslims, but also Builders!
The CD-Rom digital version of the traditional story of the three little pigs, called Three Little Cowboy Builders, is aimed at primary school children.

But judges at this year's Bett Award said that they had "concerns about the Asian community and the use of pigs raises cultural issues".
One assumes this would also then mean that no discussion of pork sausages is allowed. They go on to state:
They also warned that the story might "alienate parts of the workforce (building trade)".
I guess my immediate response to that would have to be "so what?".

What next?!